Thursday, September 10, 2015

5 traits of a good equity product

Some good insights by Shri.Himanshu Pandya, Head - Products, Franklin Templeton Investments - India

  1. Five important traits of a product to be successful in the long run : (a) Relevance (across market cycles), (b) Genuine differentiation (in terms of Risk-Return-Liquidity matrix), (c) Viability for all stakeholders, (d) Structure that is efficient and (e) Fund house's ability to add value
  2. No product is right or wrong, but there is an important factor of suitability, which must be highlighted
  3. Capital Protection funds in the prevalent form, ignore the time value of money, and lead investors to look at only the dictionary meaning of capital protection, not economic.
  4. In order to serve investors better, fund houses must be able to create solutions for advisors that help them in client engagement and product selection
  5. Complexity in product structure cannot be a sales proposition in itself, and should be strictly seen as a means to achieve an end

No comments:

Post a Comment