The e-commerce boom in India is one that raises eyebrows higher as more money raising activities are getting announced at regular intervals. The values that some of these businesses (not yet profitable we may add) are garnering are simply mind blowing! But still, global institutions continue to back Indian e-commerce companies thus indicating that the opportunities would be massive and thus the growth rates are expected to be strong. However, if one takes a look at a reported released by the UN Conference on Trade and Development, India ranks very low in terms of its B2C e-commerce readiness. On an overall basis, India ranked 83, a few notches above Pakistan, Vietnam and Nepal, but well below its BRIC counterparts.
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Today's chart of the day shows one of the metrics used to come to this conclusion - share of internet usage in India, which remains in its teens. Other parameters used in the overall ranking system include share of individuals with credit card usage. Here also India ranked very low as compared to its emerging market peers.
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